Until 13th November, strong growth was generated by numerous events which strengthened the Eiffel Tower's position at the heart of Parisian tourism.
Major events in 2015:
- Throughout 2015, visitors were able to enjoy the new 1st floor, unveiled on 6th October 2014 by Anne Hidalgo, Mayor of Paris. One of its most spectacular attractions is a glass floor positioned 57 metres above ground, as well as an improved interactive museum trail, which is accessible to people with reduced mobility.
- The Tower hosted the "Elevator Pitch tour " start-up competition in January 2015, as well as the first edition of the Verticale de la Tour Eiffel (a staircase race against the clock) in March 2015.
- Following SETE's sustainable development approach, two vertical axis wind turbines were installed on the roof of the Jules Verne restaurant. (Annual production: 10,000 kW h per year.)
- Likewise, the Tower shone twice with the COP21 colours, once with the "One Heart One Tree" project by Naziha Mestaoui and once with the "Human Energy" project by Yann Toma. OBEY, a massive sphere created by American street artist Shepard Fairey, was also suspended from the tower.
- Among the regular events feature celebrations for 14th July with a themed fireworks display about future events in the Capital city, pink lighting for the fight against breast cancer and setting up a 190m2 ice rink on the 1st floor of the monument.
Finally, on 14th January 2016, Anne Yannic took up her position as General Director of the Société d’Exploitation de la tour Eiffel (Eiffel Tower Operating Company).
Varied visitor profiles:
79.7% of visitors are foreign and 20.3% are French.
The top 10 nationalities represented are the following: France 20.3% (20% more than last year), United States/Canada 10.9%, United Kingdom 7.2%, Spain 6.8%, Italy 6.1%, Germany 4.5%, Brazil 3.9%, India 2.6%, the Netherlands 2.0% and China and the Middle East, both with 1.6%.
In terms of foreign visitors, in comparison to 2014, we have seen:
- a stable number of visitors from North America and other Western European countries,
- a slight drop in visitors from Russia,
- a return of visitors from Brazil,
- an increase in Indian and Chinese customers.