An exceptional year for visitor numbers at the Eiffel Tower

In 2025, some 10 million visitors came to the Eiffel Tower forecourt, which is free to access. Over 6.75 million visitors entered the various levels of the monument, representing close to 450,000 more visitors compared to the previous year. This trend can be explained by better management of visitor flows, optimal weather conditions, the post-Olympic and Paralympic Games effect, and the reopening of Notre Dame de Paris Cathedral.

French and European visitors remain among the most represented  
Of these visitors, French nationals remain the most in number, accounting for around 21% of annual visitor numbers. They are followed by visitors from the United States (approximately 13%). 
The Iron Lady continues to attract European visitors (around 45% of total numbers), with Germany taking first place (approximately 7.5%), followed by the United Kingdom (7%), Spain (5.5%), and Italy (4.7%). A notable difference this year is the increase in Canadian visitors (around 3%), who now rank among the top ten most represented nationalities at the monument (7th position).

2025: the visitor experience a top priority
The Eiffel Tower continued to improve the experience for visitors, by developing the official Eiffel Tower brand. The range of top-quality products has continued to evolve thanks to the partnerships with iconic firms representing French craftsmanship. These products are available to purchase at the monument stores or online.

To accompany the launch of new products, the first-floor store has been given a complete makeover, to offer visitors a more modern and engaging retail experience. The official Eiffel Tower brand has proven highly successful, with around 380,000 items sold in 2025.


As for the visitor experience, the offer has been further enhanced thanks to combo tickets that combine access to the monument with culinary experiences such as brunch at Madame Brasserie, a glass of champagne or Pierre Hermé Macarons tasting.

It should also be noted that the restaurants Le Jules Verne, led by chef Frédéric Anton, and Madame Brasserie, with chef Thierry Marx at the helm, have become fine-dining experiences in their own right. The menus at both these restaurants are focused on short supply chains, are regularly renewed and there are themed menus for Valentine’s Day and New Year’s Eve for example, to offer visitors an even more exceptional experience.


The flow of visitors at the monument has been significantly improved: the elevators no longer stop on the 1st floor and waiting times have been reduced for visitors.

Finally, the monument confirmed its position as a dynamic cultural venue, hosting nearly one hundred events in the Gustave Eiffel Room in 2025, an increasing number of which were open to the general public. The many concerts and shows held throughout the year attracted a local and diverse audience.  


Themed terraces for exceptional experiences 
In 2025, the Eiffel Tower continued to develop its concept of themed terraces. Last summer, the first-floor terrace was transformed into a hanging garden, while this winter, “Stories at the Eiffel Tower” plunged visitors into a poetic, fairytale-like atmosphere.

The monument also introduced a brand-new experience, The Vertigo of the Tower: a suspended walkway on the first floor, for a spectacular crossing nearly 200 feet above the ground.


A committed and socially responsible Eiffel Tower
True to its mission as a community-oriented landmark, the Eiffel Tower welcomed 6,000 fifth-grade students and children from Parisian community centers free of charge, giving them the chance to connect with their local cultural heritage.

In an effort to support those with limited access to culture, the monument hosted 3,000 beneficiaries from non-profit organizations in 2025. The Tower also partnered with Secours Populaire Français to welcome some 600 children during the “Day for Children Forgotten by Holidays” initiative and supported the Téléthon as part of its community outreach efforts.

 

About Société d’Exploitation de la Tour Eiffel (SETE):
On November 1, 2017, the City of Paris chose SETE to run the Eiffel Tower’s operations and management as part of a 13-year public service delegation contract. SETE is a local public company, with 99% of its capital owned by the City of Paris and 1% by the Métropole du Grand Paris.
Its board of directors is chaired by Jean-François Martins, Councilor of the City of Paris, and it employs 420 people. SETE is managed by Patrick Branco Ruivo and had turnover of €140 million in 2024.