The Eiffel Tower launches its official online shop

Fashion, home decor, children’s collections and tableware - the shop currently features more than 150 items online, with many more to come, developed in-house or in partnership with iconic French fashion houses.  With international delivery and a website available in three languages, the Eiffel Tower is making part of its heritage and history accessible to everyone. These unique collections - which are currently sold exclusively in the monument’s shops - will now be available to young and old alike, all over the world, particularly in the run-up to the festive season and throughout the year!

Timeless objects with a Parisian soul
The Eiffel Tower online shop is divided into six carefully selected categories to satisfy every taste: Lifestyle, Fashion, Kids, Exclusive Collections, Co-branding, and Gifts.  In this last category, shoppers can discover “The Iconics”, a selection of timeless gifts celebrating Paris and its legendary symbol. This selection includes the classic miniature Eiffel Towers, the famous snow globes made in France, and a variety of canvas bags and stationery items featuring the image of the Iron Lady. Whether you are looking for a unique souvenir as a memento of your stay in Paris or an original gift, you will be able to find the perfect item to add a touch of Parisian elegance to your everyday life!
    
Collaborations with emblematic French brands
The online shop also celebrates the excellence of French know-how with over 113 products from exclusive collaborations between the Tour Eiffel brand and leading French fashion houses. These products combine sobriety and elegance, paying tribute to the architectural and aesthetic heritage of Gustave Eiffel. The partners 
include such iconic brands as Bernardaud, Dammann Frères, Vilac, Saint James and many others.  New this winter: the Tour Eiffel brand and Saint James are stepping up their partnership, unveiling an exclusive collection of accessories for both young and old. Hats, scarves and neck warmers will be joining the iconic Tour Eiffel sailor shirts in just a few weeks’ time, providing the perfect gift ideas for the season!

Exclusive collections celebrating the history and heritage of the Iron Lady

Eiffel Tower enthusiasts will also be delighted to discover unique collections, specially designed by Studio Design Arteum, capturing the essence and history of the monument. These include the “330 meters” collection, launched in 2022, which pays tribute to the historic moment when the Tower grew by 6 meters thanks to the installation of a new antenna at its top. The Eiffel Tower rivet is another of the brand’s emblematic limited-edition pieces. Made from the steel of the Eiffel Tower, this rivet symbolizes the unique expertise that shaped the construction of the Iron Lady. Each piece is numbered and comes with a certificate of authenticity, making it a real treasure for lovers of Parisian and French heritage.

More recently, to immortalize the silhouette of the Eiffel Tower adorned with the Olympic rings, an exclusive collection was created in partnership with the International Olympic Committee, capturing the spirit of the Games.

Kids’ collection: Creative learning inspired by the Eiffel Tower
The Tour Eiffel Kids’ collection invites youngsters to discover the world of Paris through accessories, books and creative games. Children will be delighted by a colorful snow globe that will take them to the heart of the magic of Paris. For coloring enthusiasts, OMY coloring books promise creative and imaginative times inspired by the capital’s emblems. And young explorers can show their love for Paris with a mini tote bag or t-shirt featuring the Iron Lady.